Broadcasters · distributors · producers · creators

Strategy & deal-making advisory for media.

For media leaders: Dutoit Média sets the course, activates the distribution channels, and negotiates all the way to signature. You take back control of your business model.

Illuminate first.   Connect right.   Execute fast.

CONTENT BROADCASTERS PLATFORMS AGGREGATORS TELCOS FAST & AVOD CREATOR ECONOMY GENERATIVE AI
The Dutoit Média Prism: content refracted into seven distribution channels
30 yearsin media leadership, at Canal+, TF1, Paramount
100+ dealsof distribution negotiated across 80 countries
Top consulting firmsretain Dutoit Média as an external expert

They trust Dutoit Média

INA Telesud Cafeyn TéléFAN CineScope Mediawan Première SECOM Holding SEKI

The market has stopped growing. Value, meanwhile, is shifting to distribution.

The media industry produces more, invests more, and creates content acclaimed around the world. The market, however, has flatlined. What is moving now is how value is shared, and it plays out at the stage most players address last: distribution.

$144 bn
US video spend, a flat market
+0.4% per year since 2019, below inflation: the question becomes which share you defend.
Source: MoffettNathanson, 2023
$40 bn
YouTube's ad revenue
Equal to the combined revenue of Europe's broadcasters. The creator economy captures attention, and monetizes it.
Source: Alphabet, 2025
$10.6 bn
The global FAST market
+15.4% per year through 2034. A channel in full expansion while the others plateau.
Source: Allied Market Research

Distribution has multiplied: broadcasters, platforms, aggregators, telcos, FAST, creator economy. Each channel has its own logic, its own counterparts, its own economics. The players who will capture the decade are those who know which to activate, in what order, on what terms. It starts with a course: a North Star, clear enough to guide every decision, and to name what you give up.

Deal-making can be driven. All the way to signature.

Strategy firms deliver recommendations. Dealmakers deliver introductions. Dutoit Média delivers both, and above all what comes next: the negotiation, channel by channel, territory by territory, carried through to completion.

  • C-level perspective: 30 years of executive leadership at Canal+, TF1, Paramount
  • A structured negotiation method, proven across 100+ distribution deals
  • A direct operating network: telco and platform decision-makers across 80 countries
  • End-to-end execution: from strategy to close, with no handoff
The signal that counts: on media engagements, leading international firms retain Dutoit Média as an external expert. Named client references under NDA.

A course your board shares

a Vision clear enough to settle the trade-offs and survive changes of leadership.

Signed deals, not slides

the channels activated, the deals negotiated and structured, new recurring revenue with no acquisition cost.

A business model back in your hands

value recovered where it is shifting, decision after decision.

For consulting firms: I work as an external media expert alongside your teams: distribution diagnostics, due diligence, organization mapping. Under NDA, white-label where needed.

Terms of engagement →

Four areas of expertise, one course

Once the course is set, the expertise executes it, from market reading to negotiation carried to completion. Across all of it: talks & interventions for leadership teams.

North Star & Strategy

The course, the trade-offs, the renunciations. A strategy clear enough to guide every hard decision, and to name what you are giving up.

→ A course anyone can state in one sentence
Explore this expertise →

Distribution & Partnerships

Identify and activate the channels that carry your value: broadcasters, platforms, aggregators, telcos, FAST, creator economy, generative AI. Negotiate the deals, structure the revenue shares, drive the rollouts.

Deal-making: deals negotiated and structured all the way to signature. The heart of the craft.

→ New recurring revenue with no direct acquisition cost
B2B2C Distribution expertise → FAST TV →

Market Intelligence & Research

Market reading, benchmarks, player mapping, channel watch. The reading of an executive who was in the room, data in hand, decision at the end.

→ An informed decision ahead of your competitors
The insights →

Business Development & Launch

Go-to-market, offer design, pricing, commercial acceleration. From business plan to operational launch, and the negotiation driven to close.

→ A sellable offer, a controlled launch, signed deals
Streaming expertise →

From diagnosis to result

Results delivered in executive leadership yesterday, in advisory mandates today.

Executive experience

Paramount Skydance · 80 countries

VP Strategy & Distribution. Negotiated and managed 100+ distribution deals across 80 countries: MTV, Nickelodeon, Game One, Comedy Central, BET. Deal structuring with telcos, cable operators and major OTT platforms.

100+ deals negotiated and signed across 80 countries
Advisory mandate

TéléFAN · From project to investor deck

SVOD platform dedicated to audiovisual heritage. Business-plan stress-test, B2B2C distribution strategy (telcos, Amazon Channels) and investment case consolidated ahead of the funding round.

Business plan consolidated, investor deck structured
Advisory mandate

SECOM Holding · A shared vision, a validated BP

Strategic advisory to the CEO: vision work for the production arm, trajectory design and strategy synchronization across entities, business plan consolidated and defended before the board.

Direction validated by the board, creation of the SEKI umbrella brand

All references and testimonials →

ROI as the compass

The strategic authority of a large firm, the agility of a dedicated advisor.

Flash Diagnostic

3 to 5 days

intensive scoping · one-off engagement

Unblock a negotiation, clarify an urgent trade-off, validate a strategic hypothesis.

You leave with: a clear decision and an action plan.

Emerging players: an entry-level scoping format designed for you, from €5,000 excl. VAT.

Phased mission

Milestone-based, in phases

full engagement · long-term commitment

From strategic design to launch. Framing, playbook, execution, steering.

You leave with: a launch executed, from framing to steering.

Leadership sparring

Monthly retainer

direct support to the leader · ongoing commitment

An outsourced GM alongside the CEO. Trade-offs, responsiveness, day-to-day decisions.

You leave with: clear decisions, at the pace of your stakes.

What I turn down: no more than one mandate per competitive segment. Your edge is not for sharing.

Capacity deliberately limited to 2 simultaneous engagements.

Jérôme Dutoit, Founder & President, Dutoit Média

Jérôme Dutoit

I help media leaders find their course and take back control of their business models.

Media has been my passion for over thirty years. From TF1 to NPA Conseil, from the Canal+ group to running Melody TV, and on to the global stakes of Paramount Skydance as VP Strategy & Distribution, I have lived the industry's transformations from the inside.

Guest expert on the Media Master's at ESCP Business School, voted best professor 2026. Trainer at INA and Paris Dauphine.

My conviction: the next layer of value connects the creator economy and legacy media. That is the bridge I am building.

  • Paramount+ launch in France and Italy
  • 100+ distribution deals negotiated across 80 countries
  • GM of Melody TV, successful repositioning and relaunch
  • Led the launch of Canalsat Mobile, HD and IPTV offers

Career

Paramount Canal+ TF1 Melody TV NPA Conseil

They trust Dutoit Média

INA Telesud Cafeyn TéléFAN CineScope Mediawan Première
SECOM Holding SEKI

Missions for consulting firms

Bain & Company Arthur D. Little
A complete piece of work, perfectly orchestrated on a tight timeline. Our board validated the main directions and praised the excellent work. Jérôme speaks to creators and shareholders alike, and turns confused situations into clear directions everyone shares.
Bruno Lecluse
CEO, SECOM Holding
Working with Jérôme has been a real pleasure. He has played a very important role in strengthening the relationship with our main partners in Southern Europe, Middle East and Africa.
Manuel Gil Antoñanzas
EVP Strategy & Affiliates International, Paramount
Jérôme steps in to decode the sector's complex shifts: streaming, FAST, business models. Beyond his technical expertise, he brings a strategic vision and reading keys that apply immediately.
Matthieu Richy-Dureteste
Project Director, INA
We have worked together for several years, he as head of the Melody channel, I as head of program information at Canal+. We spoke often to build the value of Melody's channel and programs. What I particularly appreciate in Jérôme is the balance he strikes between determination, care and a sense of responsibility. His professionalism, reliability and integrity make him a valuable partner.
Philippe Denizot
Head of program information, Canal+
Canal+, TF1, Paramount behind him, Jérôme has a deep understanding of the sector, and an ability to model a strategy that is as rare as it is valuable. What I appreciate most is the way he works: he listens, questions himself constantly, and adapts. He combines reflection and action, and that is what makes the difference.
Ludovic Sabatier
Director, Institut Multimédia

Analysis & weak signals

The market's big moves and the blind spots of distribution, analyzed in depth.

Flagship series · 8 min

North Stars: what 10 media strategies teach us about leadership

Disney, Netflix, Canal+, Apple, the BBC: why some groups weather the storms while others (bigger and better funded) collapse. Plus the 5-Signal Test to assess your course.

Read the summary →
Keynote · Deck available

Fiction has never been stronger. That is exactly the problem.

Rencontres de la Nouvelle Fiction Française, April 2026. The full diagnosis of the shift: the cost squeeze, the end of easy money, and the three strategies that remain viable.

See the summary & request the deck →
Analysis · 6 min

The history of streaming keeps repeating itself

The pure direct-to-consumer model is hitting its limits. The future is no longer the catalogue war but super-aggregation, and the history of cable already wrote it.

Read the analysis →

More analysis: the funding crisis in French drama · premium content vs platforms. All analyses are also on LinkedIn.

Attention has become the scarcest resource.
The medium matters, the gesture matters, the rhythm matters.
Our responsibility as media: to keep that connection.
This is the craft I have loved for thirty years.
— Jérôme Dutoit

Content only matters when it meets its audience. Our craft: rebuilding that connection: between works and attention, between strategy and execution, between ambition and results.

Let's get to work

Reply within 24h

A first conversation to test your ideas with someone who was in the room. No commitment.

The three questions we will put on the table:

01Where is value created in your business today, and where is it leaking?
02Which strategic trade-off is currently holding back your growth?
03What measurable result are you targeting in 6 months, and what plan to reach it?

Are you a consulting firm? External-expert engagements, terms and conditions on request.

Strictly confidential, no commitment.